You're Leaking $50K to $200K a Year in Operations You Can't See.
Wholesale, distribution and manufacturing founders doing 8 - 9 figures. We find it, fix it, and guarantee the ROI in writing. You choose how we work together: we automate the bleed, or we take the bottleneck off your desk and run it until it's closed.
Typical Results in First 90 Days:
You Don't Need More Advice. You Need One of These Two Things.
Most founders at your stage fall into one of two camps. You already know which one you are.
Automation
For founders whose bottleneck is repetitive work eating leadership time.
We build automation in two layers. Role specific: data entry, admin, the hand offs between departments where work stalls. And founder-specific: we minimise the touchpoints you personally have to manage, and surface only the signals that actually need you price rises, out of stocks, exceptions worth your attention.
Recent example food producer and wholesaler: we automated the procurement process for their production arm, removed the manual decision making and follow up that was eating leadership time daily, and layered a founder automation stack on top that surfaces critical signals for his engagement only.
Best fit if: you're the bottleneck, your team is capable but your time is the constraint, admin is swallowing margin.
Fractional COO
For founders with one specific operational bottleneck they need closed.
Done with you engagement. We scope the outcome, get granular on the steps specific to your business, and work alongside you until it's functional. Backed by the ROI guarantee we can carry that because we know what we're doing and it keeps us accountable.
Recent example fitness equipment wholesaler: wanted 12 to 18 more months in their current warehouse before committing to a new site. We re organised and optimised the chaos to buy them that grace period. Challenged legacy decisions, removed touchpoints, implemented new picking logic based on customer avatar. +20% throughput, numbers still stacking two months later, outcome met.
Best fit if: you have a clear bottleneck, the cost of not fixing it is bigger than the cost of fixing it, and you want someone in the trenches with you until it's done.
The Three Things Every Founder Tells Us Before We Start.
“I don’t have time for this right now.”
That's exactly why you need it. Every week you delay costs thousands in operational friction you can't see. The 15 minute assessment takes 15 minutes. If there's no opportunity, we tell you and leave. If there is, you decide what happens next.
“How fast will I see something?”
Thirty days to first measurable result. That's the guarantee, in writing. Not “a report in thirty days.” A number that's moved, cash flow, margin, or capacity, within thirty days.
“What's it going to cost me?”
Less than what not fixing it is already costing you. Every engagement is scoped to the specific outcome, and the ROI guarantee means for every dollar you invest, you get ten back in measurable value or we waive the final invoice. That's the only deal we offer. It's also the only one most founders actually want.
This Is What It Feels Like From the Inside
If two or more of these are true, you are sitting on $50K to $500K in trapped margin. And you already know it.
What You Are Actually After
You say you want better margins.
What you mean is you want to stop watching profit disappear between the order and the invoice and not know exactly where it went.
Underneath that, you want your time back.
Not to work less. You are a founder, you will always work hard. You want to work on the business instead of inside every problem the business creates.
And underneath that, you want to know this can scale.
That the infrastructure you have built can carry what you are about to ask it to carry without you becoming the constraint yourself.
That is the three things we deliver. In that order. Every time.
We Have Been Where You Are
You built this business from nothing. You know every product, every supplier, every customer by name. But somewhere between $2M and $15M, the thing you built started running you.
You are not short of revenue. You are short of margin that shows up as cash. You are not short of people. You are short of people doing the right things in the right order. You are not failing. You are one constraint away from everything clicking.
The problem is not your market. It is not your product. It is the operational infrastructure that was never designed to carry what you are now asking it to carry.
You have thought about hiring someone. You have looked at software. You have told yourself you will fix it when things slow down. They do not slow down.
That is exactly where we do our best work.
Diagnose
We engage in conversation with you, running a pressure map on your operation. Every business has one constraint generating most of its dysfunction. We find it. Not three to five vague opportunities. The one thing that, fixed, changes everything downstream.
Implement
We do not hand you a report and leave. We are on the floor, in the numbers, and inside the constraint until it is resolved. This is what advocacy means. We built this approach running operations at eight figure enterprises as General Manager and COO. It is not a framework we learned. It is how we operated.
Deliver
Measurable improvement in cash flow, margin and capacity within 30 days. That is the guarantee. Not in principle. In writing.
Where We Do Our Best Work
Three industries. One constraint at a time. Every engagement is scoped to a specific outcome, and guaranteed.
Margin Recovery
Margin disappears between the order and the invoice and most founders cannot pinpoint where. We find the leak, close it, and guarantee the recovered value in writing.
See How It WorksLabour Optimisation
Headcount is rising but output is not. We restructure the workflow, remove the friction between roles, and build the systems that let your existing team carry more without burning out.
See How It WorksThroughput
Capacity is constrained but the floor is already running hard. We identify the bottleneck in the production sequence and implement the fix, without adding headcount or capital.
See How It WorksThe Most Confident Guarantee in Australian Operations Consulting
For every dollar you invest with us, we guarantee ten dollars back in measurable value. Cash flow improvement, cost reduction, margin recovery. If we do not deliver, we waive our final invoice. No questions. No fine print. No excuses.
How is ROI calculated?
Based on measurable improvements: cash flow increase, cost reductions, margin recovery, and efficiency gains
What counts as 'value'?
Documented cash flow improvements, reduced operating costs, recovered margin, and quantified efficiency gains
What if 10x isn't achieved?
We waive our final invoice payment. No fine print, no excuses
You Are Not Getting a Consultant. You Are Getting an Operator.
Ex GM and COO of a mid eight figure wholesale and distribution enterprise. 70+ staff. 8,000m² warehouse. 3,500 SKUs. Scaled operations from $6M to near $100m
Fifteen years inside the problem, not advising on it from outside. I’ve made the calls you’re avoiding. I’ve fixed what looked unfixable from the inside. Saunders Advocacy exists because founders at your stage don’t need more frameworks, they need someone who’s already solved the problem, who will stand next to you until it’s closed, and who’ll put their fee on the line to prove it.
That’s what advocacy means. It’s the only kind of engagement we offer.
Former General Manager and National Operations Manager. 15 years running wholesale, distribution and manufacturing operations. $2.4M recovered for Australian SMEs.
We Do Not Advise On These Industries. We Have Run Them.
Wholesale
Cash tied up in inventory you cannot move fast enough. Supplier terms that do not match your payment cycle. Fulfilment that costs more than it should. We find where the cash is stuck and release it.
Distribution
Warehouse execution and system visibility running on different timelines. Labour costs creeping up while throughput stays flat. We fix the flow so your cost per order drops and your service levels hold.
Manufacturing
Production capacity that looks fine on paper but never delivers on time. Movement, rework and nil value touchpoints buried in every shift. We eliminate what is not adding output and rebuild around what is.
Fifteen Minutes. One Constraint. A Number on the Table.
Book the assessment. I’ll identify your highest cost operational constraint and quote the recoverable value. If there’s no opportunity worth pursuing, I’ll tell you that’s the deal. No decks. No follow up sequences unless you ask for them. No hard sell. We don’t need to.